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Well thought out, innovative promotional products make the ideal addition to your marketing mix.
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If there was ever any doubt about whether promotional products are worth investing in, then read on and have all your fears allayed. The survey was commissioned by the BPMA with individual interviews carried out by an independent research agency in December 2012 to 1000 respondents.
Glad you asked. The BPMA (British Promotional Merchandise Association) is one of the UK’s leading industry bodies dedicated to promoting best practices around sourcing, manufacturing and distribution of promotional items. With an extensive membership it has always strived to set the highest benchmarks for quality and professionalism across the promotional marketing industry.
Enough of the talk, show me some FACTS!
Here are the key findings of the research:
So if you were ever on the fence as to whether promotional products or business gifts were the right choice for your company, this latest research should help make your decision much easier.
Their popularity, effectiveness and amazing value for money should make your decision a no-brainer.
Source: BPMA
Find the full BPMA promotional products research here.
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